Two-thirds of the world’s population may face water shortages by 2025. By supporting organic cotton farming, we’re making an investment into a more sustainable future.
Organic cotton is produced and certified according to organic agricultural standards, meaning its production uses natural processes as opposed to artificial inputs like toxic chemicals. Not only more natural, organic cotton is a more sustainable choice as well. Conventional cotton uses far more water than organic cotton, as organic cotton is 80% rain-fed, which reduces pressure on local water sources. Given that two-thirds of the world’s population may face water shortages by 2025, it’s more important than ever to invest in cotton that is produced more sustainably, and more safely for farmers and their families.
At GANT, we believe that buying organic cotton is an investment in a future more sustainable world. By 2022, we plan to replace all of the conventional cotton we use with either organic cotton, Better Cotton Initiative cotton, recycled cotton, regenerative cotton, and transitional cotton.