Privacy Policy
Gant (“We”) take the private life of the persons who visit our online store www.gant.com (the “Website”) and Gant physical stores (the “Stores”) very seriously and, more generally, the private life of persons (“You”) who send us their Personal Data (term defined below) when they interact with our brand.
This privacy policy applies each time that you send your Personal Data to Gant and to all the processing that Gant may apply to this data.
Therefore, you explicitly agree to the use of your Personal Data in line with this privacy policy when: you place an order on the Website; make a purchase in one of our Stores; create your customer account; participate in a competition; contact our customer service; agree to receive marketing communications from us; and, more generally, when you browse on and/or connect to our Website or when you interact with Gant in any way whatsoever.
We reserve the right to amend our privacy policy at any time, whilst complying with the current legislation in terms of personal data protection. In the event of an amendment, you will be informed by all appropriate means.
PURPOSE OF THE DATA PROCESSING | REASON FOR THE DATA PROCESSING |
Fulfilling orders placed on the Website, by telephone or in our Stores | Fulfilling the contract made between a Customer and Gant |
Managing customer relations (telephone, emails, web chat), account creation, order tracking, returns and refunds | Fulfilling the contract made between a Customer and Gant |
Managing customer complaints or product-related queries (guarantee) | Fulfilling the contract made between a Customer and Gant |
Managing loyalty program | Fulfilling the contract made between a Customer and Gant |
Managing payment operations and invoicing | Fulfilling the contract made between a Customer and Gant |
Implementing anti-fraud measures | The legitimate interest of Gant |
Managing deliveries | Fulfilling the contract made between a Customer and Gant |
Managing complaints or queries about our products or our brand | The legitimate interest of Gant |
Managing game contests and events | Fulfilling the contract made between a Customer and Gant |
Managing and improving the customer account service, in particular by offering new functionalities or new services | The legitimate interest of Gant to improve our service offering |
Managing customer satisfaction through customer surveys on products and about the performance of our customer service team | The legitimate interest of Gant to improve our products and services |
Recording communications between customer services and the customer by telephone or web chat for the purpose of improving the service | The legitimate interest of Gant to improve the quality of our service offering |
Statistics and analysis operations, as well as customer selection and segmentation operations, in order to get to know our customers better | The legitimate interest of Gant to understand its customers better and, in particular, to adapt its offers to customers |
Developing and improving the Website | The legitimate interest of Gant to improve our service offering |
Managing requests in relation to exercising your rights | Legal obligation |
Sending targeted special offers about new or existing services by electronic means (emails, push notifications or on the Website, social media sites or other internet sites), by telephone (calls and texts) or in our Stores | Customer Consent |
Sending special offers about products and services by post | Customer Consent |
Measuring how often a customer visits our Websites (mobile and desktop) | Customer Consent |
Ensuring the availability of sharing tools on social media sites | Customer Consent |
Analysing customer habits on the Website or in our Stores, as well as their reactions to marketing campaigns, in order to improve and personalise products and services, and to propose them in the form of marketing communications and/or adverts | Customer Consent |
Personalising the experience of browsing the Website and the adverts proposed by us and by our partners on our Website or third-party websites, depending on the customer preferences. We will not collect additional personal information or use the personal information we have collected for materially different, unrelated, or incompatible purposes without providing you notice. This privacy policy in no way restricts or limits our collection and use of non-personal information, aggregate data or de-identified information, and we may share it with third parties for a variety of purposes, including to help us better understand our customer needs, and to improve our Website and services for advertising and marketing purposes. | Customer Consent |