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Campaign GANT

The
Future
of
American
Sportswear

For over 70 years, we've evolved what American sportswear is. Now we're going further. We've gathered a community of the curious and creative that challenges our world to be more. Because only the brave create the future.

Featuring

We’ve been around for a long time. But that doesn’t mean we’re only looking backwards. To be around for the future, we need to be progressive. To question conformity. To challenge convention. To honor our archive by pushing it further. This isn’t for the establishment or the status quo. This is for the rebellious. The brave. The critical thinkers. This is the future of American sportswear.

ACTOR

Mathilde Warnier

French actor and model Mathilde Warnier received attention in 2011 for a savage takedown of a French comedian on live TV. After studying to become a producer, she was discovered while working behind the scenes of the TV set, launching her acting career.

POET

Sonny Hall

A South London-born poet, Sonny Hall is the co-founder of independent publishing house and poetry club Blue Beggar Books. His first poetry book, The Blues Comes with Good News, was released in 2019.

ACTOR & MUSICIAN

Eliot Sumner

An English musician, actor, and music producer, Eliot Sumner began writing songs at the age of 15 and released their debut album in 2010 under the band name, I Blame Coco. In 2016 they released the album Information as a solo effort.

MUSICIAN & ACTOR

Kelvin Bueno

Brazilian-born and a London-based musician, model and actor, Kelvin Bueno is the bass player and vocalist for the band Outer Stella Overdrive. His commitment to non-conformity can be heard in the lyrics that he writes for the band, which allows him to share his unique experiences.

ARTIST AND MUSCIAN

Kelsey Lu

Kelsey Lu is a classically trained cellist and polymuse from Charlotte, North Carolina. Their artistic practice comfortably flows at the intersection of visual art, performance, healing, activism and music. They have collaborated with artists across several disciplines, including Blood Orange, Skrillex, Solange and Florence + the Machine.

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MUSICIAN, IDLES

Joe Talbot

Welsh singer/songwriter Joe Talbot has been the vocalist for British rock band IDLES since their inception. Their debut album, Brutalism, was released in 2017 to critical acclaim, as was their second album, Joy as an Act of Resistance, in 2018. Their third album, Ultra Mono, was released in 2020.

Inspired By The Archive

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