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Two people talking about a blue shirt with the woman having a small tattoo on her arm.


We believe in designing our products with a conscious, sustainable approach. For us, it starts with timeless design, natural materials and a dedication to high quality. In 2018, GANT suppliers produced 13.1 million products with this approach. Our vision is that by 2030, GANT will have full transparency and traceability from dirt to shirt. We will accelerate sustainable business together with leading partners to ensure our customers know the amazing stories behind the products they wear and love.

We have set the following three targets:

  • 100% of our cotton will be sustainably sourced by 2022. All conventional cotton will be replaced with more sustainable alternatives such as Better Cotton Initiative, organic cotton, recycled cotton, regenerative cotton and transitional cotton.
  • By 2030, we will only source cotton through the best available farming practices at hand to support our overall vision.
  • 100% of our key materials will be sustainably sourced by 2025 by converting all key materials from conventional to more sustainable.



A dry green coastal landscape on which you can see a sandy path to the sea.


Natural Materials

The majority of materials we use are natural fibers. But with this comes great responsibility. With strategic programs in place, along with an ambitious cotton target, we aim to mitigate the issue of scarce resources, and to take care of the resources we already have.

Four cable knit sweaters in the colors beige, blue, red and gray stacked on top of each other.


Responsible Wool

Responsible wool is wool that is sourced from producers with good animal husbandry, is only a by-product of meat production, and is sourced from a mulesing-free farm.

GANT’s animal welfare policy has been created to encourage, promote and secure good husbandry practices and respectful treatment of animals. Breeders and all parties handling the animals should adhere to the Five Freedoms defined by EU Farm Animal Welfare Council/World Organization for Animal Health (OIE). Raw materials used by GANT originating from animals can only be a by-product from meat production. The origin of wool must be sourced from producers with good animal husbandry, and no mulesing is allowed. We source all wool from mulesing-free farms.

A woman from behind wearing a blue down jacket and a cap on the beach stretching her arms.


Responsible Down

We’re proud to be certified by the Responsible Down Standard, a global standard that recognizes best practices in animal welfare. All of the down used in GANT products is compliant.

We have certifications from the Responsible Down Standard, an independent global standard that recognizes best practices in animal welfare when it comes to down products. All down used in GANT products is compliant with this standard, which ensures that any removal of down and feathers from live birds (live-plucking or molt-harvesting) is prohibited, force-feeding is prohibited, and that there is a holistic respect for animal welfare of the birds from hatching to slaughter.

Neckline of a man wearing a green jacket with the GANT logo.


Recyclable polyester

While the majority of the material we use comes from natural fibers, we use synthetics like recycled polyester strategically if it’s the best fit.

At GANT 89% of our material is made from natural fibers, and the rest is synthetic fibers. We strive to use as many natural fibers as possible but will continue to use synthetics strategically as it sometimes can be the best fit. When we use synthetics, we aim for it to be recycled when possible. An example of where we mainly use recycled polyester is in outerwear padding. Another example is the Ocean Prep line which contains upcycled synthetics.