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Preferred
Fibers

The extraction, processing and production of raw materials used in our products are significant contributors to GANT’s environmental footprint. Additionally, risks related to labor and human rights can be critical in this part of the value chain. Sustainably-sourced materials and social and environmental due diligence are two ways we address these challenges at GANT.


At GANT, as much as 85% of the materials we use come from natural fibers. Cotton is our most-used fiber, amounting to 76% of our total material use. Natural materials are renewable and don’t emit microplastics, whilst simultaneously maintaining the quality and durability that a GANT product is recognised for.

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The sustainable fiber
staircase strategy

The choices we make when choosing raw materials for our products are crucial when it comes to the impact they have on people, animals, climate, water, environment and the planet. That is why we have developed the sustainable fiber staircase strategy to manage these impacts. The staircase is based on science and life-cycle assessment data. We work with the HIGG Material Sustainability Index and the Textile Exchange preferred fibers. The staircase includes a roadmap on how to transition from conventionally-sourced materials to more sustainably-sourced alternatives.


Targets are:

  • By 2022, all cotton should be sustainably-sourced. All conventional cotton will be replaced with more sustainable alternatives such as Better Cotton, organic cotton, recycled cotton, cotton in conversion or regenerative cotton.
  • By 2025, 100% of key materials will be sustainably-sourced by converting all key materials from conventional to more sustainable alternatives.
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Progress so far

Cotton is the most used material at GANT and is therefore a focus area for our sustainability work. Consequently, this is where GANT has made the most progress. In 2021, 71% of the cotton was sustainably-sourced. This mainly comes from investing in Better Cotton (62%) and organic cotton (9%). When we have reached the target of having 100% sustainably-sourced cotton in 2022, the plan is to continue to increase the share of cotton that is organically grown, or in conversion of being organic. This way, we can continue to reduce our impact from raw materials.


Sustainably-sourced material includes the share of materials within all fiber categories that have sustainability attributes. For cotton, this includes Better Cotton, organic cotton and recycled cotton. For synthetics, this includes recycled fibers. For animal fibers, this includes certified wool, down and feathers and mulesing-free wool. For plant-based materials and man made cellulosic fibers, FSC and PEFC certified fibers are included.