Bernard Gantmacher began forging his legacy by stitching up shirts in New York City’s Garment District, and founded Gant in 1949. Seventy-five years later, we are still perfecting the preppy American sportswear style we helped pioneer.
Captured by Tom Schirmacher, New York City, 2024
Reviving the Archive
Over the years, we've gathered vintage GANT pieces from across the globe, meticulously curating an archive that reflects our history and the legacy of preppy American sportswear. The Anniversary Collection includes a series of replicas based on these old treasures.
Varsity jacket, mid 1980s
This is one for the books; a full-leather varsity jacket from the 1980s, bought from someone who loved it and wore it to bits. We recreated it in the finest vegetable-tanned leather and switched it up with a regular rib collar. I don’t normally like to mess around with legacy pieces, but the update made it even better.
Christopher Bastin, Creative Director, GANT
The Archive Replicas
The Anniversary Collection
The 75th Anniversary Campaign is fronted by the iconic American actor Matt Dillon and photographed by Tom Schirmacher in New York City, 2024.
Matt Dillon, Actor
Tony Özkan, Model
Eléonore Jeanne, Creative
Eléonore Jeanne and Matt Dillon
Shop the look (5 items)
Infinity Song is a Soft Rock band and music collective composed of siblings Abraham, Angel, Israel, and Momo Boyd. Based in New York City and signed to Roc Nation, their blend of tight vocal harmonies, dreamy lyricism, and sublime guitar riffs create the perfect soundtrack for the campaign.
Angel and Momo Boyd, Musicians
Anniversary Collection
